I decided that I was going to direct the music video for this song the second after I heard the beat. The “Strange Fruit” sample also aided in fleshing out the recurrent imagery that went on to dominate the video. I decided not to write a script; I had everything I needed sorted neatly in my head. We borrowed the trumpet from a friend of a friend. I took Shaun P. to the Vizcaya Pavilion in downtown Sacramento for the later scenes. We did not have permission to film on the premises, but when employees saw Shaun’s tuxedo and my camera equipment, they damn-near broke their necks to stay out of our way.